How Bonita de Mas Grew AOV by 15.7% and Lifted CR 11.8x with FeelingWear
The Results at a Glance
Consistent, cross-portfolio lift in AOV
18.15% of FW sessions vs 1.54% baseline
More than 1 in 4 orders were assisted
Direct involvement in overall revenue
1,160+ additional items were purchased directly from FeelingWear recommendations and alternatives across hundreds of orders.
+61% growth in overall site revenue and +59.6% in orders compared to the period before deployment.
Profitability protected even in deep sales: on the peak holiday promo days (60% + 20%), FW-assisted shoppers bought with an average cart 15.5%+ higher than regular shoppers.
The Size Hurdle, and the Frustration of Missing Catalog Stock
Bonita de Mas, a leading Israeli lingerie brand, faced challenges built into the industry.
Size sensitivity and stock gaps
Choosing a bra online is the most size-sensitive purchase in fashion. Shoppers find the perfect model, see their size is out of stock, and leave.
No instant personalization
In a catalog of hundreds of models, shoppers cannot know what is popular, what sells best in each collection, or what is available in their exact size.
No personal guidance online
In a physical store, an associate directs the customer to the most wanted items in her size. Online, she was left alone with a static catalog.
Dynamic Personalization by Size and Collection
Hottest Items by Size
Select a size and the best-sellers available in stock in that size appear instantly.
Hottest Items by Collection
Every collection page shows its current best-sellers in real time, with no manual work.
Size Confidence Engine
Size is out of stock? The tool instantly offers alternative models available in the same size.
Adaptive Shopping Agent
A personal AI agent that answers questions and leads to a quick add-to-cart.
Measuring the Lift: Multipliers Behind the Numbers
| Metric | Regular Orders (No FW) | FW-Assisted Orders | Lift |
|---|---|---|---|
| AOV | Baseline | +15.7% | Consistent lift on the value of every order |
| CR | Baseline | +11.8x | Purchase probability |
| Share of Total Site Orders | 72.5% | 27.5% | More than 1 in 4 orders were assisted by FW |
| Share of Total Revenue | 69.5% | 30.5% | Direct involvement in nearly a third of store revenue |
On peak promo days, FW-assisted shoppers bought with an average cart 15.5%+ higher than regular shoppers.
The lift holds on regular days too, not only during promotions.
Proven in Under a Month
15.7% added to the value of every order on the site.
An 11.8x jump in conversion rate among shoppers who touched the platform.
Showing in-stock items in the shopper's exact size drove over 1,160 direct additional item purchases.
Start 7-Day Free Trial"When a woman enters the site and immediately sees the hottest items available exactly in her size, the shopping experience changes from a frustrating search to a confident purchase in a cart that grew by 15.7%."